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Most FFLs are leaving money on the table because they're not listed where online buyers are looking for transfer dealers.
Here's what's happening:
Thousands of customers buy guns online every day from GunBroker, Guns.com, Bud's, and dozens of other sites. When they check out, they need a local FFL to complete the transfer.
If you're not showing up in their dealer search, you're invisible, and they're picking someone else.
The problem? There are 30+ platforms where you should be listed, and most FFLs only know about 2 or 3 of them.
This free spreadsheet gives you all of them. Here's what's included:

Google sheet with all links and contacts

How to use the guide effectively

Everything you need before applying
Perfect! Use the tracker to see which ones you're missing and focus on those.
Most retailers/directories are free. A few charge small monthly or annual fees ($25-100) for a "premium" listing.
Your FFL/SOT numbers, transfer fees, and business hours, and more. The checklist covers everything in a concise list!
Most sites approve within 1-2 weeks. Some are instant, others may take up to 30 days.
Depending on your location, you can charge anywhere from $15 to $50+ for an FFL transfer.
It's the easiest way to get new, local customers for FFLs who are starting out or want to grow their business
Gunly is an all-in-one ecommerce and marketing platform built specifically for FFLs.
We don’t just give gun stores a website, we give them a system that drives actual customers through local SEO, automated marketing, and a fully managed launch process.
We created this free guide to help shops get discovered faster and win more business.
Want to learn more about us? Visit www.gunly.com.